Our Story
Jeremy Rule Funeral Service was established in 1999 by Jeremy Rule, who was born and brought up in Royston. With over 20 years of experience in the funeral profession, Jeremy previously managed a local funeral firm until it was taken over by a larger company. He founded his own independent funeral home to continue offering families in Royston and the surrounding villages a truly personal, family-run service.
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Our business was built on the values of dignity, respect and continuity of care — and those values remain at the heart of everything we do.
A Family-Run Firm
In 2001, Jeremy’s son Ben joined the business on a part-time basis. After gaining his qualifications in 2006, Ben became a full-time partner in the firm. Together, Jeremy and Ben work closely with every family we serve, ensuring a consistent and compassionate approach throughout the entire process.
Our size allows us to offer the kind of support and continuity that larger corporations often cannot. When you choose us, you’ll be looked after by the same people throughout.
Professional Standards & Accreditations
We are proud members of the Society of Allied and Independent Funeral Directors (SAIF), a national organisation committed to promoting best practice among independent funeral directors.
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Both Jeremy and Ben are qualified holders of the Diploma in Funeral Directing, awarded by the National Association of Funeral Directors (NAFD). These accreditations reflect our ongoing commitment to professionalism, training and ethical care.
